Dae Williams

For Black History Month 2024, I led a 31-profile series celebrating Black Oberlin alumni across generations, with class years spanning 1863 to 2018.

I researched and wrote each profile using alumni records, published sources, and archival material when it was relevant. I sourced and prepared imagery, collaborated on a repeatable visual system in Canva, and published the series daily throughout the campaign.

The goal was not to make every profile sound the same. It was to find the detail that made each person more than a name and a class year while giving the series a visual rhythm people could recognize in the feed.

The weeks between an acceptance letter and decision day ask social media to do something different. Students already know they got in; now they are deciding whether they can picture themselves here.

Across three enrollment cycles, I helped shape Oberlin's yield social campaign through campaign planning, multi-channel copywriting, fact-checking, and editorial coordination across campus.

I took stories already happening at Oberlin—student work, faculty news, sustainability, campus life—and framed them for an audience making a decision about where to spend the next four years.

A lot of social work happens after the post goes live.

Parents, alumni, students, and prospective students arrive with questions, memories, corrections, strong opinions, and sometimes conversations that need more care than a routine reply.

I manage those interactions across comments, messages, mentions, and replies. I also wrote moderation guidance for Oberlin's alumni community so sensitive conversations have a shared standard and a clear path to a second review.

My approach is straightforward: read the context, give a useful answer or connect the person with the right resource, and bring in a colleague when the conversation needs another set of eyes.